Marketing Experts for Your Business
Marketing Experts for Your Business
Superior marketing for outstanding results

Mobile Marketing -the future of business

Mobile phone users take their phones with them wherever they go. The majority of people have their phones with them and turned on 24/7 365 days a year.

People use them to search for local businesses and then 70% of those searches turn into a purchasing relationship. For instance over 30,000 mobile device searches are made for ‘Hotels in Cardiff’ per month! There’s even over 500 a month for ‘Accountants in Cardiff’!

Yet if your business doesn’t have a mobile freindly website, and hardly any do, then you are missing out on all those potential new clients as they wil llikely go to the next website until they find one thats easy to use. See the short video opposite to see what I mean

Read More About Mobile Marketing

First off we only work with forward thinking, dynamic companies who are seriously looking to grow their businesses.

We do NOT compete on price. We are reassuringly well priced and justifiably so. We get results. We use specific experts within their marketing fields to bring you fantastic return on investment.

So it all begins with us visiting your business and we sit round a table and go over our marketing blueprint mind map where we explain what is achievable via a myriad of various marketing strategies, online, mobile, offline etc and see which fits best with your current and future requirements, then we get more specific with them, drilling down into your unique situation to create an effective campaign that binds all the components together to bring you more profits and expand your client base. Our marketing strategies will attract high quality,high value customers and retain, nurture and grow the value of your customers.

You dont have to do much yourselves, most of the implementation, technical and coding and strategic work is taken off your hands. You have one point of contact for every marketing piece of work ensuring the message remains constant no matter what media is being used.

In the highly unlikely event you decide not to use us, the hour will still have brought to your attention multiple ways of growing your business, many of which it is unlikely you would be aware of.

The £250 charge for this initial consultation will be money well invested in your business future. Call us today 02921 660250, book in an hour of your time so we can go over the amazing advantages of using The Platinum Marketing Group will bring to your business. So call us now 02921 660250 and take your first step.

If you are selling to consumers, ‘Joe Public’ , then you need to have your business listed well on Google Places. If you are at the top of Google Places listings, your phone will ring with new prospects.

Your business will do well to be listed on search engines. If you are at the top of Google search then your phone will ring with new prospects.

Your business has to have a strong social media presence. If you are communicating well and getting your message out to your target audience at the right times, then guess what, your phone will ring with new prospects!

Many businesses will benefit by having some videos of services, products , staff etc and their own branded You Tube channel. People love watching video and respond well to them. This in turn will drive people to pick up their phones and call you.

Then all you need to do is answer the phones and close the deals, of course you’ll have the added potential to upsell and cross sell them to other products ans services whilst they’re on the hpone with you.

Getting those phones to ring with targetted ready to buy customers is where internet marketing can really help, yes things can be automated more, orders can be taken online with no personal contact needed, but we still buy from people, the personal relationships are still motivating factors to purchases.

We will take care of all these aspects for you, give us a call now on                          02921 660250, and let us help you grow your business

Hi, whatever type of business you are in, we can bring you success with our marketing strategies, watch the short video to see just some of the ways we can build your business,

  • online
  • social media
  • mobile
  • traditional 
  • monetising your existing client base 
  • winning back old clients

All the above will bring huge success to your business.

Give us a call now on 02921 660250 and let’s get things moving

 

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When your customers tell you they want you to have a mobile marketing strategy

Posted by michaelb on April 15, 2012 in marketing,mobile marketing with Comments Off

When you are checking you websites analytics, maybe via the Google analytics site, you can and should look to see what devices they are using to visit your site.

Whether its a PC, laptop, tablet or mobile phone device will tell you a lot about what content you should be providing them with.

Someone sitting at a desk or in their study, searching your site in a comfortable warm room with few immediate time constraints and no immediate plans will be more likely to be prepared to click through a number of options to find what they are searching for, they’ll be more prepared to discover information.

Someone out and about using their mobile phone to search your website will demand quicker information, simpler access to the content they are searching for, they will be unhappy to have to wait seconds for each page to download to only find out they still need to click again, and they will close that browser and go to a more user friendly competitor who shows that they have clearly considered their end users by havin an optimised mobile version of their website.

So when your analytics tell you a certain number or percentage of people are looking at your website through their mobile devices, hello!! you have to wake up and take some action.

If you dont have analytics on your website, first of all, go get some or call us to sort it out for you, and meanwhile shoot your web person. But if you dont, consider using the Google keyword tool, and that will tell you how many local or national searches there are for your chosen keyphrases via mobile devices. Whilst this may not be specific to your actual website, it will hopefully wake you up enough to take some action.

People, your customers, your prospects, are using their mobile devices to search for things you provide. Theyre just as happy to visit your competitors site if they get to yours and its not mobile optimised, why should they care about you if you clearly dont care about them?

and I am positive that you do care about them very much, so its time to prove that to them.

Call us NOW on 07881 981363 (landline number being changed hence the mobile option, will confirm new landline on here ASAP) and lets start getting things right with your business and mobile

5 reasons your business needs a mobile site

Posted by michaelb on April 11, 2012 in marketing with Comments Off

5 reasons your business will benefit from having a mobile site

 

1 Your clients and prospects use their mobile phone to access the internet, to search for information, if you’re not available to them, easy to find, site easy to use, then they will go elsewhere and all for a stupidly obvious reason to alleviate

 

2 relevant content   People on the move are looking for different information than people sitting at their PC desks , eg on mobile sites mobile users don’t want to have to click on multiple menu options to get to the information they’re seeking, it takes too much time and tells them you do NOT care about their experience

 

3 instant gratification  enable your prospects and clients to connect with you instantly via click to call buttons and relative content

 

4 place yourselves ahead of your competition  -  only some 18% of UK businesses have a mobile optimised site , all that says is that they don’t care about their clients or prospects , position your business way ahead of your non mobile competitors with a mobile optimised web site

 

5 Google says so   Google have confirmed that if a PC based site does not have a mobile based equivalent they will penalise that site in the search engine rankings,

 

To discover more, give us a call on 02920 619906

5 Massive benefits of Implementing a Mobile Marketing Strategy

Posted by michaelb on April 11, 2012 in marketing with Comments Off

5 massive benefits of implementing a mobile marketing strategy

 

1         Increased new clients  -   by having a mobile site, communicating with your prospects via their chosen medium (mobile) and making it quick painless and simple for them to connect with  and purchase from you

2         Repeat visits  -   by utilising SMS marketing, hype local and other mobile strategies , you client base will re visit your business whether in person or via mobile internet more regularly than if you do not make the effort to service them via their chosen media

3         Lower acquisition costs-  communicating via SMS is a very quick and inexpensive form of relationship building , with unbelievable open rates and quickness of the messages being read, tied in with an optimised mobile site presence results in more clients, spending more so making their initial acquisition costs considerably lower than many other forms of marketing

4         More purchasing opportunities -  using QR codes, APPs, NFC , SMS  etc etc combined with mobile commerce solutions and people will and do make purchases literally on the move without really comprehending they are spending money

5         Relationship building taken to new effectiveness by utilising the medium that nearly everybody has with them and switched on 24/7  365 days a year .  Every time that jingle tells them they have received a text message , they will look , open and read it within 15 minutes

5 strategies to make mobile marketing work for your business

Posted by michaelb on March 28, 2012 in marketing with Comments Off

1- SMS/MMS marketing Sending messages (text, multimedia etc) to people who have opted in to recieve them. Using this you can keep prospects and clients up to date with all apsects of your business, special offers, build relationships etc

2 – Mobile website – People take their mobiles everywhere with them. The internet usage on mobiles is increasing at a rapid rate, yet if your businesses site cant be seen via a mobile phone, you are missing out on potential clients. Nobody really wants to scroll and or strain their eyes to read the content. Its much better to have a website created that can be read easily on whichever mobile phone the user is on, resizing as required to fit and fully optimised to perform well. People are buying over their mobiles now regularly, and if your site isnt viewable then they will go to your competitors.

3 – Hyper local marketing – when people are within say 1/2 mile of your business, and they then recieve a time sensitive offer via their phones, theres a far better chance they will pay your business a visit than if they were sitting at home 20 miles away at their PC in the warmth of their study.

4 – Shortcodes – Inviting people to text in a phrase via a shortcode eg ‘promo to 54321′ gets these people onto your contact list, promotes your business and its products/services and depending on how well the strategy is implemented can go viral ie be passed through many points of contact as friends tell friends etc . this can be a goldmine for your business and is certainly something well worth looking into further

5- QR Codes – You know those square bar code look-a-likes that you stil larent seeing enough of but they are slowly making more regular appearances.
Well folks these things can be used in a myriad of strategic methods to drive prospects to your site (the most basic use really) , sending people to any or all of your social media sites, opting them into your contact lists, showing them eduactional / promotional type videos, even selling album tracks over their mobile phones (and these are just some straightforward ways) .

Mobile is the fasting growing medium , Google is doing everything ‘mobile first’ , the number of mobile users and surfers is increasing weekly. OK to fellow business owners its yet another medium to try to fathom out and understand , well yes and no.
You dont have to understand it, just make damn sure you’re using it via a marketing consultants that does understand it.

Do you want to grow your business?

Posted by michaelb on June 24, 2011 in marketing with 1 Comment

Let me ask you some quick questions, business owner to business owner.

Would you like your business to benefit from as many highly targetted and effective marketing strategies as feasibly possible?

Would you like that taken care off virtually hands free for you as a business owner, once the initial understanding of your requirements have been understood?

In other words, everything is taken care of for you, the strategies, the implementation, any testing and tweaking, all by experts within that sector of marketing.

Are you aware of how many ways there are to market your business? Even just online?  Even just say via Facebook?

Why should you be, its unlikely you are a marketing expert.

So just how many opportunities is your business missing out on? How much business could you be winning from your competitors?

Dont you owe it you yourself and to your business to utilise the skills and knowledge of experts within many of the fields of marketing?

Simply complete the form above and begin your hugely beneficial relationship with The Platinum Marketing Group.

 

We guaranttee success (subject to certain T&C) . We take a good business and we make it a fantastic business, let us do that for you.

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